About SEO

Search Engine Optimization

Search engines have become the gateway to the internet.

Since search engines now drive the majority of internet traffic, if you don’t ensure that your website is a first page result, you are losing both traffic and business to competitors. Placing your site prominently on major search engines will ensure you have access to the billions of customers seeking services on the web, and there are a few different ways to seek this peak placement on search engines;

Some companies sell special highlighted space on the results page for a specific query, but consumers are savvy to this trick, and ignore sponsored links and ads.

Other companies, using ‘black hat’ SEO (search engine optimization) will stuff your site with keywords and cloaked pages that may temporarily boost your ranking, but will eventually get you banned from search engines altogether.

CPO Marketing offers SEO services to help you gain an edge over your competitors the right way. We are the good guys. (Think: ‘White Hat’)

We conform to the ethical guidelines, rules and policies of the search engines not just because it is the right thing to do, but because it is the most effective long-term strategy for your business. Let our expert team of ‘White Hat’ SEO specialists boost targeted traffic to your site using methods your company will be proud of, not worried about.

Opportunity Analysis and Competitive Research:
We will help you to identify lucrative untapped resources and opportunities related to your business and niche. We will conduct competitive research to bolster your internet marketing campaigns, and make informed decisions relating to branding and strategies.

Strategy Development:
Our results-oriented SEO strategies are designed to deliver great returns on investment. Each business must address the unique concerns and expectations of their customers while employing sound business strategies to maximize exposure across the target demographic.

Keyword research:
Keyword research is the cornerstone of our SEO campaigns. We use this research to isolate and identify competitive keywords that are proven to drive quality traffic to your site.

On-page optimization:
We are confident that our on-page optimization strategies will boost targeted traffic to your site. We use specific HTML coding, in conjunction with other aesthetic techniques, to ensure strong, natural placement in search engines.

Link Building:
Our link building strategies are designed to acquire a maximum number of one way links to raise your website’s popularity, visibility and relevance.

Reporting:
We send reports ranking your website in various search engines, and we track these results throughout the course of development to monitor results-driven strategies.

Maintenance and strategy review:
We offer a maintenance plan to review and audit existing SEO strategies over set periods.

 

Preliminary Consultation and Keywords

Targeted keywords play a pivotal role when it comes to SEO services. You don’t need to rack your brains over keywords that will bring you rich, relevant traffic. You can trust our coterie of dedicated SEO service specialists to engage in customized research to collect the relevant data.

This data is used to create a list of targeted keywords attracting maximum traffic to your business vertical. Your site will be closely reviewed to avoid unforeseen problems at later stages of development. What’s more, our SEO service specialist will consult with you before zeroing in on the best keywords for your website. You can look forward to guaranteed peak search engine positions after availing of our premium SEO services.

Content Creation

Our forte also lies in creating keyword-rich exclusive content for your website. Not only is the content keyword-rich and search engine friendly, but engaging and relevant to your niche.

Our content team boasts experts in SEO services, who assume the mantle of content creation once your keywords are identified and finalized. Our content writers are skilled at writing on a variety of topics. They will also use and enhance existing website content whenever possible. You will be consulted from time to time to retain the essence of your site, but rest assured… the content we create will appeal to both search engines and visitors.

Website Revamp

Besides site optimization, link popularity and development is another important aspect of your website’s search engine success. You should have links pointing to your website from other popular websites with good page rank. As part of our SEO services, we can take care of link development as well. We use a number of highly effective link building strategies, including but not limited to one-way links from content relevant directories and websites.
Your website is what introduces you to prospective customers, so it had better be both attractive and search engine friendly. We will revamp your website to ensure impeccable integration of the new, optimized content to your website. Your graphic text, alt tags, meta tags, internal linking pattern and sub-pages will all be modified to ensure optimum results.

We will leave no stone unturned to ensure web spiders crawl and index your website at the earliest possible time. With our SEO services, we will ensure your site remains ranked for your niche-based keywords, and that you will attract targeted traffic.

Link Development

You can trust our SEO services for all your link development needs. We will ensure you have sufficient links pointing to your site from sites with peak page ranks. We employ highly effective link building strategies that are result-oriented and ethical. Our strategies include:

  • One way links from content-relevant directories and websites
  • Reciprocal link exchange with reputable, high PR sites
  • Quality directory submissions
  • Blog reviews

Reporting:

Our reporting procedures are simple, organized and streamlined. Before beginning the optimization process, a ranking report will be generated to indicate your website’s ranking in various search engines. This report works as a point of reference that can be used to compare optimization results. As part of our SEO services, we will send monthly reports via email to you to keep tabs on the progress of your site.